B2B SaaS
A 22-person SaaS team was invisible in AI answers. We engineered question-led content, built citations on Reddit, G2 and industry forums, and shipped entity-level schema. Within 4 months their brand was named in answers across ChatGPT, Gemini and Perplexity.
40+
AI-sourced demos / mo
27→14d
Average sales cycle
6.2×
AI search citations
A field-service workforce SaaS with strong G2 reviews (4.6★, 180 reviews) was returning zero brand mentions across ChatGPT, Gemini, Perplexity and Google AI Overviews for 47 buyer-intent prompts ("best dispatch software for HVAC contractors", "alternatives to ServiceTitan"). Their site had no entity schema, no comparison content, and no citations outside their own domain.
Content + GEO retainer: $4,500/mo. Citation outreach: $1,200/mo. Schema engineering: $2,400 one-time. 4-month total: $25,200.
Mapped 47 buyer-intent prompts across 5 personas using actual ChatGPT/Perplexity transcripts collected from sales calls.
Shipped Organization, SoftwareApplication, Product, FAQPage, and Review schema with explicit sameAs links to G2, Capterra, LinkedIn, Crunchbase.
Published 18 question-led articles structured as direct-answer-then-explanation, each with a TL;DR block LLMs preferentially extract.
Engineered 34 unanchored brand mentions across Reddit (r/sysadmin, r/msp), industry Slack archives, podcast show notes, and 3 tier-1 industry blogs.
Built a comparison hub (12 vs-pages) with structured comparison tables — the format Perplexity and Gemini extract verbatim into responses.
| When | Action | Result |
|---|---|---|
| Month 1 | Entity audit + schema deployment | Indexed in Google Knowledge Graph |
| Month 2 | Comparison hub + 8 articles live | First Perplexity citation |
| Month 3 | Reddit + forum citation push | ChatGPT named brand in 11/47 prompts |
| Month 4 | Iteration on prompts not yet won | Top-3 mention in 31/47 prompts |
By month 4 the brand was cited as a top-3 recommendation in 31 of 47 tracked buyer prompts across ChatGPT, Gemini and Perplexity. Sales reported 40+ inbound demos per month where the prospect explicitly said "I asked ChatGPT." Average sales cycle compressed from 27 to 14 days because AI-sourced prospects arrived pre-qualified.
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