Roofing — Long Island
A Nassau County roofing contractor was averaging 9 qualified roofing leads per month from a slow, outdated site. We rebuilt the site, captured the Map Pack across 11 Long Island towns and rebuilt Google Ads around storm-damage and re-roof intent.
+422%
Qualified roofing leads / mo
−51%
Cost per roofing lead
11
Long Island towns ranked in Map Pack
A 7-crew roofing company in Hempstead, NY was generating 9 qualified roofing leads per month from a 6-year-old website that loaded in 8.4s on mobile. Google Business Profile had 41 reviews but no posts in 14 months. Google Ads were running broad-match on 'roof repair' burning $6,400/mo at a $710 cost per lead with insurance-claim language buried 3 scrolls down.
Roofing website rebuild: $4,900 one-time. Local SEO + GBP retainer: $1,800/mo. Google Ads management: $1,200/mo. Media spend held at $6,400/mo. 90-day total: $13,900 + media.
Rebuilt the roofing website on a Long Island-targeted template: above-fold storm-damage CTA, insurance-claim trust block, before/after gallery from Massapequa, Levittown and Hicksville jobs, sticky tap-to-call on mobile, 3-field estimate form.
Shipped LocalBusiness, RoofingContractor and FAQPage schema with explicit areaServed for 11 Nassau & Suffolk towns plus aggregate review schema pulling from GBP.
Claimed and weekly-posted to GBP with project photos geo-tagged to Hempstead, Long Beach, Garden City, Massapequa, Levittown, Hicksville, Freeport, Valley Stream, Mineola, Wantagh and Bellmore.
Built 11 town-level landing pages — 'Roofing in [town], NY' — each with local proof, town-specific permitting language and embedded GBP map.
Restructured Google Ads into 4 SKAGs by intent: storm-damage emergency, roof replacement, roof repair, insurance claim. Negative keyword list grew to 1,150 entries. Switched to phrase + exact only, geofenced to Nassau ZIPs.
| When | Action | Result |
|---|---|---|
| Week 1-2 | Site rebuild + schema + tracking | Mobile speed 8.4s → 1.9s |
| Week 3 | GBP overhaul + first 4 town pages live | Map Pack visible in 3 towns |
| Week 4-6 | All 11 town pages live + Ads restructure | Cost per lead $710 → $312 |
| Week 8 | Insurance-claim landing page + retargeting | 27 qualified leads in week 8 |
| Week 12 | Stabilized at new baseline | 47 qualified roofing leads, $347 CPL |
By day 90 the roofing company was generating 47 qualified roofing leads per month at a $347 cost per lead — a 422% volume lift and 51% CPL reduction at the same $6,400 ad spend. The Map Pack now ranks them in 11 Long Island towns for 'roofer near me' and storm-damage queries.
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