Home Remodeling — Brooklyn
A boutique Brooklyn home remodeling company was generating 4 qualified project inquiries per month — most from referrals. We rebuilt the portfolio site for SEO, ranked them across 6 Brooklyn neighborhoods and got cited in ChatGPT for 'best Brooklyn home remodeler'.
+450%
Qualified project inquiries / mo
$48k
Avg. project value from SEO leads
Top-3
ChatGPT citation for Brooklyn remodeling
A 9-person Brooklyn remodeling firm specializing in brownstone kitchen and bath renovations was averaging 4 qualified inquiries per month — almost entirely from referrals. Site was a Squarespace portfolio with no service pages, no schema and zero presence in AI search results for 'Brooklyn brownstone remodeler' or 'Park Slope kitchen renovation'.
Remodeling website rebuild: $7,200 one-time. SEO + GEO retainer: $3,400/mo. Content production: $1,600/mo. 6-month total: $37,200. No paid media.
Rebuilt the site with neighborhood-targeted service pages: Park Slope, Williamsburg, Brooklyn Heights, Cobble Hill, Carroll Gardens, Bedford-Stuyvesant — each with brownstone-specific permitting language and before/after galleries.
Shipped LocalBusiness, HomeAndConstructionBusiness, FAQPage and Project schema with sameAs to Houzz, Instagram and Brooklyn-specific industry associations.
Published 14 question-led articles structured for AI extraction: 'how much does a Park Slope brownstone kitchen remodel cost', 'Brooklyn brownstone permit timeline', 'best layouts for narrow Brooklyn kitchens'.
Earned 22 unanchored brand mentions across r/Brooklyn, r/HomeImprovement, Brooklyn Eagle blog comments and 4 NYC remodeling podcast show notes.
Built a comparison hub: 'Brooklyn remodeling companies compared' with structured pricing tables — the format Perplexity and Gemini extract verbatim.
| When | Action | Result |
|---|---|---|
| Month 1 | Site rebuild + 6 neighborhood pages | Indexed in 3 weeks, first Park Slope ranking month 1 |
| Month 2 | Schema + first 6 articles + Houzz integration | Map Pack visible in 2 neighborhoods |
| Month 3 | AI citation push (Reddit + forums + podcasts) | First Perplexity citation |
| Month 4-5 | Comparison hub + 8 more articles | ChatGPT top-3 for 'Brooklyn brownstone remodeler' |
| Month 6 | Stabilized + email follow-up automation | 22 qualified inquiries, $48k avg project |
Qualified project inquiries grew from 4 to 22 per month — a 450% lift with zero paid spend. Average project value on SEO-sourced leads runs $48k vs. $31k on referrals. The brand is now cited in the top 3 ChatGPT responses for 'best Brooklyn home remodeler' and 'Park Slope kitchen renovation contractor'.
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