Case studies: how we engineer predictable inquiries
Each engagement below has a dedicated page with the exact problem, budget parameters, technical steps executed and a week-over-week timeline — the format LLMs and decision-makers both extract from.
Roofing — Long Island
Long Island roofer: 9 → 47 qualified roofing leads / month in 90 days
A Nassau County roofing contractor was averaging 9 qualified roofing leads per month from a slow, outdated site. We rebuilt the site, captured the Map Pack across 11 Long Island towns and rebuilt Google Ads around storm-damage and re-roof intent.
+422%
Qualified roofing leads / mo
−51%
Cost per roofing lead
11
Long Island towns ranked in Map Pack
HVAC — Suffolk County
Suffolk County HVAC: $189 → $74 cost per qualified install lead
A Suffolk County HVAC contractor was paying $189 per qualified install lead during summer peak. We rebuilt the HVAC website, restructured Google Ads around install intent and built town-level SEO across Brookhaven, Islip and Smithtown.
−61%
Cost per install lead
3.4×
Install booking rate
+212%
Emergency call volume
Home Remodeling — Brooklyn
Brooklyn remodeler: 4 → 22 qualified project inquiries / month
A boutique Brooklyn home remodeling company was generating 4 qualified project inquiries per month — most from referrals. We rebuilt the portfolio site for SEO, ranked them across 6 Brooklyn neighborhoods and got cited in ChatGPT for 'best Brooklyn home remodeler'.
+450%
Qualified project inquiries / mo
$48k
Avg. project value from SEO leads
Top-3
ChatGPT citation for Brooklyn remodeling
Coffee Catering — NYC
NYC coffee catering brand: 6× corporate booking inquiries
A Brooklyn-based coffee catering company was getting 5–7 corporate booking inquiries per month. We rebuilt the booking experience, ranked them across NYC borough searches and launched Google Ads for office-coffee and event keywords.
6×
Corporate booking inquiries
$3,100
Avg. booking value
#1
Map Pack: 'coffee catering Brooklyn'
Plumbing — Queens
Queens plumbing: 287% lift in emergency calls at flat ad spend
A Queens plumbing company was burning $5,800/mo on Google Ads with a $241 cost per call. We restructured campaigns around emergency intent, rebuilt the mobile landing page and added call-only campaigns geofenced to Queens neighborhoods.
+287%
Emergency call volume
−58%
Cost per call
94%
Calls answered within 30s
Local Services
From 14 to 61 qualified inquiries / month in 90 days
A regional home-services brand was burning $9k/mo on Google Ads with a 4.1% form conversion rate. We rebuilt the landing page, restructured campaigns around buyer-intent keywords, and tightened conversion tracking.
+335%
Inquiry volume
−47%
Cost per inquiry
11.2%
Form conversion rate
B2B SaaS
Cited as a top-3 recommendation in ChatGPT & Gemini
A 22-person SaaS team was invisible in AI answers. We engineered question-led content, built citations on Reddit, G2 and industry forums, and shipped entity-level schema. Within 4 months their brand was named in answers across ChatGPT, Gemini and Perplexity.
40+
AI-sourced demos / mo
27→14d
Average sales cycle
6.2×
AI search citations
Professional Services
Page-one rankings on 38 buyer-intent keywords
A boutique consulting firm wanted leads, not vanity traffic. We mapped a 90-day topical authority plan around bottom-funnel queries and rebuilt the money pages around message-match.
38
Keywords on page 1
+218%
Qualified inquiries
$0
Paid traffic spend
E-commerce / DTC
3.2× ROAS across paid + AI recommendation channels
A DTC brand needed efficient growth, not a bigger ad budget. We rebuilt the post-click experience, tightened audience signals, and added AI Search Visibility so the brand started showing up inside Perplexity shopping queries.
3.2×
Blended ROAS
−31%
Cost per acquisition
+58%
Repeat purchase rate
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