E-commerce / DTC
A DTC brand needed efficient growth, not a bigger ad budget. We rebuilt the post-click experience, tightened audience signals, and added AI Search Visibility so the brand started showing up inside Perplexity shopping queries.
3.2×
Blended ROAS
−31%
Cost per acquisition
+58%
Repeat purchase rate
A sustainable home-goods DTC brand at $1.8M ARR was running blended 1.7× ROAS, CAC of $74 against $96 AOV, and a 11% post-click bounce-to-conversion gap. Zero brand presence inside Perplexity shopping queries or ChatGPT product recommendations.
Media spend: $18,000/mo across Google + Meta. Management: $3,400/mo. CRO + GEO retainer: $4,200/mo. 5-month total: $128,000.
Rebuilt 4 highest-traffic PDPs with above-fold proof video, sticky add-to-cart, and bundle upsell module.
Shipped Product, Offer, AggregateRating, Review schema sitewide; submitted product feed to Google Merchant Center with structured attributes.
Restructured Google Ads around Performance Max asset groups by margin tier, fed offline conversion values (gross margin, not revenue).
Published 11 "best sustainable [category]" comparison pages and seeded 22 Reddit + sustainability-forum mentions.
Added a quiz-style landing experience for cold Meta traffic that pre-qualified intent before pushing to PDP.
| When | Action | Result |
|---|---|---|
| Month 1 | PDP rebuild + schema | Conversion rate 1.4% → 2.3% |
| Month 2 | PMax restructure + margin bidding | ROAS to 2.4× |
| Month 3 | Quiz LP for cold traffic | CAC down 22% |
| Month 4 | GEO content + citations | First Perplexity shopping citation |
| Month 5 | Stabilized + repeat-purchase email flow | 3.2× ROAS, 58% repeat rate |
Blended ROAS lifted from 1.7× to 3.2×, CAC dropped 31%, and a meaningful share of new acquisition began arriving from Perplexity and ChatGPT product recommendations — channels the brand had been invisible in 90 days prior.
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